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Why G2 and Capterra are important for SaaS Companies?

  • Post author:
  • Post published:December 7, 2023
  • Post category:SaaS SEO
  • Post last modified:December 10, 2023

All of us look at online reviews before buying any product. The same is true with the SaaS industry. Buyers look for product reviews before making a purchasing decision. They look for ratings, reviews, pricing, features, and alternatives before they give you their hard-earned money.

The influence of reviews on sites like G2 and Capterra is highly important! They can make or break your business! It doesn’t matter how good a SaaS Marketing Plan you have at your desk, everything will fall apart if you do not have many good reviews. The worst will happen when there are more negative comments than positives.

This is where you need to play like a good boy and have some good reviews on these SaaS Review Websites.

Screenshot of Google Search Results for the search "Surfer reviews". In the search results, the top ranking page is whose title is Surfer Reviews 2023: Details, Pricing, & Features.

If you search on Google for anything related to SaaS product reviews, alternatives or comparing one SaaS brand with another, then G2, Capterra and some other review websites pop-up at the top of the search results. And, we all know that people look at the first few results and they trust whatever is written on these top-ranking pages. If there are no good reviews on these websites or other competitors have better ratings or reviews than yours then you are seriously going to lose the battle!

So, how to strategically win the battle? If in your SaaS marketing plan if you are including any SaaS SEO strategy then you must have a look at my SaaS SEO Checklist, this checklist has all the details you need to have a concrete SEO plan for your SaaS product. It includes how you can leverage your competitors’ brand keywords , how to write Versus blogs to win when people are comparing different SaaS products, and how to write blogs for your highly valuable SaaS commercial keywords.

How to win the war in G2 and Capterra

Winning the battle on platforms like G2 and Capterra requires a multi-faceted approach that integrates several strategies to boost your presence and credibility.

1. Build a Robust Profile:

Start by ensuring that your profile on these review platforms is complete and compelling. A detailed profile with accurate information about your product or service, along with high-quality images and videos, attracts potential customers. Encourage your satisfied customers to leave reviews, as positive feedback is invaluable in building credibility.

2. Provide Exceptional Customer Service:

Great customer service goes a long way in earning positive reviews. Ensure that your customer support team is responsive, knowledgeable, and helpful. Address customer issues promptly and efficiently. Happy customers are more likely to leave glowing reviews that attract new prospects.

3. Encourage Honest Reviews:

While it’s tempting to seek only positive reviews, authenticity is key. Encourage your users to leave honest feedback, regardless of whether it’s positive or constructive criticism. Genuine reviews help build trust among potential buyers and show that your company values transparency.

4. Incentivize Review Generation:

Consider incentivizing your users to leave reviews. This can be in the form of discounts, extended trial periods, or exclusive access to new features. However, ensure that the reviews remain unbiased and reflect genuine experiences.

5. Engage with Reviews:

Actively engage with the reviews—thank users for positive feedback and address concerns raised in negative reviews. Demonstrating your commitment to resolving issues can turn a negative review into a positive experience for both the reviewer and potential customers viewing the exchange.

6. Leverage SEO Strategies:

Implement SEO strategies specific to these review platforms. Optimize your profiles by using relevant keywords, responding to user queries, and providing updated information. This enhances your visibility on these platforms and improves your chances of appearing at the top of search results.

7. Monitor and Analyze:

Regularly monitor your presence on G2, Capterra, and other review sites. Analyze the feedback and ratings to identify areas of improvement. Use this feedback to refine your product or service continually.

So, are you going to put G2, Capterra and such review websites away from your SaaS Marketing Plan?

You can never keep these review websites away from your marketing plan and having good reviews will help you win the game! If your product is good and customer support is good then you will surely have good reviews on these sites. Don’t forget to implement the 7 strategies discussed above and if you need my SaaS SEO Consultancy then contact me before your competitors do. Enjoy!