Calls-to-action (CTAs) are crucial elements on SaaS (Software as a Service) websites that guide users toward taking specific actions. Effective CTAs are clear, compelling, and tailored to prompt user engagement. Conversions are important for SEO results if there are no conversions then there is no meaning of keyword rankings or traffic. In order to have good conversions, there is always a need of compelling copy and a Call To Action. Every SaaS SEO Consultant must be aware of what CTAs are being used in their landing page or wherever the traffic is more and understand which CTA will work for that particular place. Here are some examples of good CTAs used by SaaS websites:
“Start Your Free Trial”:
This CTA appeals to users by offering a risk-free trial period, allowing them to experience the software before committing to a purchase.
This simple and direct CTA focuses on initiating the user’s journey into using the software without any additional hurdles.
“Try [Product Name] for Free”:
Similar to the free trial, this CTA emphasizes the no-cost aspect, encouraging users to explore the software.
Offering a demo allows users to visualize the software’s capabilities before deciding to invest time or money.
“Request a Demo”:
For B2B SaaS, this CTA caters to businesses looking for a personalized walkthrough of the software’s features and benefits.
Sometimes users aren’t ready to commit immediately; this CTA allows them to gather more information before making a decision.
“Join [Number] of Users”:
This CTA leverages social proof, indicating the existing user base and encouraging others to join in.
For existing users of a free or basic plan, this CTA encourages them to move to a premium or more feature-rich version.
Applicable for SaaS with downloadable components or mobile apps, prompting users to install the software.
“Get [Specific Benefit]”:
Focused on highlighting a particular benefit, this CTA emphasizes what the user stands to gain by taking action.
Remember, the effectiveness of CTAs depends on factors such as placement, design, wording, and relevance to the user’s journey. A/B testing different CTAs can help determine which ones resonate best with your audience.